fergus stothart
director / DP / Content Creator
Fergus Stothart is a Director DP based in Los Angeles, California. His distinctive style is highly aesthetic, with an emphasis on spectacular photography and believable film making. He builds passionate and emotional stories that evoke a powerful response from viewers. Fergus loves the short formats of advertising spots and is a strong believer in the power of brand loyalty and identification. Above all, he is a perfectionist, tireless in ensuring the original ideas at the heart of every great treatment reach their full creative potential.
Fergus was born in Sydney, Australia in 1969. His father is a painter and his mother an interior designer. He grew up on a small farm north of Sydney and spent much of his later childhood living in Europe, attending school in France and Greece before returning to Melbourne, Australia. When his family moved to Spain in the late 1980s, Fergus attended a photography course at the Catalan Institute for Photography.
In 1991 he moved to Copenhagen, Denmark and worked as an assistant photographer for various photographers. He started shooting for himself in Scandinavia before moving back to Barcelona where he quickly became one of Spain’s leading still photographers - shooting for Volkswagen, Audi, Seat, Renault. He specialized in shooting cars, winning awards at Cannes, Sol , FIAP and CLEO among others. His most treasured award was Audi International’s “Best print ad of the year” .
Audi commissioned Fergus to direct his first television commercial in 2005 and he has never looked back from what he sees as a natural progression for a dedicated photographer. He has since directed spots for clients including Coca Cola, Home Depot, Chrysler, Ernest Jones, Puig, P&G and The Canary Islands. He is now represented worldwide by production companies in Spain, USA, Mexico, China and the Middle East.